Creative Poster Showcase
Search Engine Optimization
Ranked in Google
This project showcases my SEO skills, where I optimized my website to improve its search engine ranking and online visibility. Through effective keyword research, on-page enhancements, off-page tactics, and technical SEO upgrades, the website began to achieve steady organic traffic and improved visibility. Consequently, it assisted in drawing in more potential customers and quality leads. The image represents the successful outcome of this SEO task, demonstrating the transition from minimal visibility to a robust presence on search engines.
Google Ads
This initiative illustrates the successful execution of a Google Ads campaign aimed at increasing targeted traffic and strengthening brand visibility. The campaign achieved 813 clicks and 13.8K impressions achieved an average CPC of ₹12.01, leading to an overall ad expenditure of ₹9.77K. Performance insights indicate strong mobile user engagement, well-optimized keyword targeting, and strategic ad scheduling during high-activity periods. Geographic data highlights significant interaction from Kerala, particularly Kochi, while search term analysis reflects high-intent queries related to digital marketing courses. Overall, the campaign showcases cost-efficient execution, engagement increase, and quantifiable performance results in a brief timeframe
Meta Ads
This campaign achieved a total reach of 129,494 with a highly cost-efficient cost per result of ₹6.52, generating results at a total spend of ₹844.56. Performance trends show consistent reach growth during peak campaign days, indicating effective ad delivery and audience targeting.
Demographic insights reveal that the campaign performed strongest among the 18–24 age group, followed by 25–34, with men contributing 79% of total results at a lower cost per result (₹96.91) compared to women (₹247.27). Engagement from other age groups remained minimal.
Overall, the campaign demonstrates strong reach generation, effective demographic targeting, and optimized budget utilization, particularly among young male audiences.
